02-12-2020, 02:50 AM
These companies have huge SKU catalogs with far more demanding cartridges and market attention than 6.5 Grendel, although it is growing.
Remington wouldn't be making it if it didn't make sense for them financially.
They also have to make all the .30-30 Winchester, .308 Winchester, .270 Win., .30-06, .223 Remington, .300 Win Mag, 7mm Rem Mag, .243 Winchester etc. rifle cartridges that will fill the shelves of brick and mortar gun stores and the growing online ammo businesses across the US.
It will take time for their marketing departments to set up photo shoots with light boxes, develop print and online promotional materials, coordinate with known authors, schedule deliveries of samples to those authors, and get a marketing effort going.
It just takes time, and all the other cartridges and new product offerings need attention too.
There's a lot of logistics to it on the back end that I've been able to peek into over the years to get my perspective, so I can empathize with both the consumer and the industry people that are tasked with these duties.
A lot of the advertising happens on forums now via natural word-of-mouth, so as they introduce new cartridges with healthy demand, they sell as much as they can make without even running traditional ad campaigns.
Look at how fast Federal sold out of the 90gr TNT loads, for example. They underestimated their demand for that SKU and I don't recall much of an advertising effort.
Remington wouldn't be making it if it didn't make sense for them financially.
They also have to make all the .30-30 Winchester, .308 Winchester, .270 Win., .30-06, .223 Remington, .300 Win Mag, 7mm Rem Mag, .243 Winchester etc. rifle cartridges that will fill the shelves of brick and mortar gun stores and the growing online ammo businesses across the US.
It will take time for their marketing departments to set up photo shoots with light boxes, develop print and online promotional materials, coordinate with known authors, schedule deliveries of samples to those authors, and get a marketing effort going.
It just takes time, and all the other cartridges and new product offerings need attention too.
There's a lot of logistics to it on the back end that I've been able to peek into over the years to get my perspective, so I can empathize with both the consumer and the industry people that are tasked with these duties.
A lot of the advertising happens on forums now via natural word-of-mouth, so as they introduce new cartridges with healthy demand, they sell as much as they can make without even running traditional ad campaigns.
Look at how fast Federal sold out of the 90gr TNT loads, for example. They underestimated their demand for that SKU and I don't recall much of an advertising effort.
NRA Basic, Pistol, Rifle, Shotgun, RSO
CCW, CQM, DM, Long Range Rifle Instructor
6.5 Grendel Reloading Handbooks & chamber brushes can be found here:
www.AR15buildbox.com
CCW, CQM, DM, Long Range Rifle Instructor
6.5 Grendel Reloading Handbooks & chamber brushes can be found here:
www.AR15buildbox.com