12-03-2018, 05:26 AM
Kenney,
You're not missing anything, other than a misconception that all lowers are 7075. Relatively few uppers and lowers are 7075, most are 6065.
Brand equity is alive and well in the gun industry. Some manufacturers encourage and lean on it more than others and some take advantage of it. For example LaRue, Noveske, Magpul rely heavily on branding knowing the power of word-of-mouth. They encourage the use of stickers and T Shirts and caps. You pay for the privilege of course, to walk around advertising their business. Some believe in their brands almost like a religion, becoming unashamed 'fanboys'. It just demonstrates how vulnerable to marketing manipulation some shooters are. Like consumers who get Harley Davidson tattooed on their skin not realizing it's just a bike manufacturer and the lifestyle that goes with it is hyperreal and engineered. I guess if you live in a consumer culture the distinction between products and life becomes blurred. I doubt if too many Harley Davidson executives will have tattooed their workplace logo on their skin.
To some people, guns are more than a tool of utility. That's when branding and what it looks like becomes important. Sometimes more important than how it shoots.
You're not missing anything, other than a misconception that all lowers are 7075. Relatively few uppers and lowers are 7075, most are 6065.
Brand equity is alive and well in the gun industry. Some manufacturers encourage and lean on it more than others and some take advantage of it. For example LaRue, Noveske, Magpul rely heavily on branding knowing the power of word-of-mouth. They encourage the use of stickers and T Shirts and caps. You pay for the privilege of course, to walk around advertising their business. Some believe in their brands almost like a religion, becoming unashamed 'fanboys'. It just demonstrates how vulnerable to marketing manipulation some shooters are. Like consumers who get Harley Davidson tattooed on their skin not realizing it's just a bike manufacturer and the lifestyle that goes with it is hyperreal and engineered. I guess if you live in a consumer culture the distinction between products and life becomes blurred. I doubt if too many Harley Davidson executives will have tattooed their workplace logo on their skin.
To some people, guns are more than a tool of utility. That's when branding and what it looks like becomes important. Sometimes more important than how it shoots.