Camera Land's 2012 SHOT Show Report

[gr8fuldoug]

As stated in our preview Vortex announced some new products for 2012:

They have revamped their Razor HD binoculars with two new models:
Razor HD Binoculars
8x42 @ $1,179.95
10x42 @ $1,199.95
They tell me they are:
Smaller, Lighter, Brighter and Stronger. They also got away from the open hinge design and went with compact center hinge, actually increasing finger room. I have to take their word for it as they did not have either to show at SHOT so I am thinking we'll be lucky to see these by late Summer or early Fall. Good thing we grabbed all their remaining inventory on their already proven 2011 version which, while our supply lasts, we'll give an extra 10% off on our remaining Vortex Razor HD Binocular inventory to those of you who mention this S.H.O.T. Show report:
8x42
10x42
8.5x50
10x50
12x50

There are also two new Talon HD Binoculars:
10x32 @ $449.99
8x32 @ $439.99
These are expected this coming Summer and are better optics than their mid $400.00 price would suggest.

The Diamondback line also expanded with two new models:
10x32 @ $199.99
8x32 @ $189.99
For under $200.00 I think these will be go to products

Lastly, in binoculars, are the two new Hurricane models, slotted for April/May delivery:
10x50 @ $399.99
7x50 @ $389.99
I am not a fan of the 7x50 size, but for those of you who are I think you'll be pleased with this binocular

There are a couple of new PST Riflescopes:
1-4x24 FFP (Capped Turrets) EBR-5 (MOA)@ $699.99
1-4x24 (Capped Turrets) TMCQ (MOA) @ $479.99

A couple of new Viper HS LR 30mm Tube Scopes:
6-24x50 FFP XLR (MOA) @ $899.99
4-16x50 FFP XLR(MOA) @ $849.99

One can only hope that these will be a better inventory situation than the delays we've seen with the current PST & HS-LR lines. They have been addressing these back order delays and it has improved. These new scopes are expected to begin to arrive in the Fall and I am sure that they'll be all over the factory to deliver on a steady basis. IMO, to be fair, when you make a scope of the quality of the PST & it is priced way below the competition, making demand high, it creates a delivery problem. Not that I am making excuses for Vortex as it is not my intention. I think the PST & HS-LR lines wound up being in much higher demand than expected and they are experiencing production back log. Let's see what 2012 brings. Those who have received these scopes only have great things to say about them so they have been worth the delay.

Their entire Crossfire line of scopes has been revamped:
6-18x44 AO V-Brite Illuminated (MOA) @ $269.99
6-18x44 AO Dead-Hold BDC (MOA) @ $219.99
6-18x44 AO V-Plex (MOA) @ $209.99
4-12x50 AO Dead-Hold BDC (MOA) @ $199.99
4-12x50 AO V-Plex (MOA) @ $189.99
4-12x40 AO Dead-Hold BDC (MOA) @ $189.99
4-12x40 AO V-Plex (MOA) @ $179.99
4-12x44 Dead-Hold BDC (MOA) @ $169.99
4-12x44 V-Plex (MOA) @ $159.99
3-9x50 V-Brite illuminated (MOA) @ $209.99
3-9x50 Dead-Hold BDC (MOA) @ $169.99
3-9x50 V-Plex (MOA) @ $159.99
3-9x40 V-Brite illuminated (MOA) @ $189.99
3-9x40 Dead-Hold BDC (MOA) @ $149.99
3-9x40 V-Plex (MOA) @ $139.99
2-7x32 Dead-Hold BDC (MOA) @ $129.99
2-7x32 V-Plex (MOA) @ $119.99
2-7x32 Rimfire V-Plex (MOA) @ $119.99

As with the Razor HD binoculars, these are not yet available, but were at the show to see. These look great and should be here before the Summer. We jumped on the remaining inventory of their current Crossfire scopes and while that supply lasts the prices are super low. Take a look and grab one before they are gone.
Those of you who know us know we're big on locking up deals on quality products when they are closed out. These Crossfire scopes were closed out for the introduction of the 2012 line but are still the same good scope they've been and now being able to offer, for example, their Crossfire 4-16x50 AO Mil-Dot Illuminated Matte Black (Part# CRF-650-AOHT) for only $119.99 which is a value not to be missed.

In Red Dot Scopes
Razor Red Dot (3 MOA) @ $479.99
Red Dot (6 MOA) @ $479.99
There are a full array of mounts to accompany these two new scopes

Please see below for part 3